We are starting cooperation with a new sports equipment manufacturer – KWELL
We are continuing to expand our sports equipment assortment and are announcing renewed cooperation with KWELL, an Italian manufacturer specializing in functional training accessories. This is not a completely new relationship for us — we have worked with KWELL in the past and are now bringing this cooperation back in action.
Who is KWELL?
KWELL originated from Tecnocomponent, founded in 1991, and evolved into its own manufacturing brand in 2006. Today, the company operates from Cesena, located in Italy’s Wellness Valley — one of Europe’s most recognized fitness industry districts.
With over 30 years of experience, KWELL manufactures and distributes its products in more than 15 countries, serving approximately 3,000 active customers and handling over 5,000 shipments annually. The brand operates across gyms, sports centers, personal training studios, retail, e-commerce, and home gym markets.
Italian manufacturing is central to KWELL’s identity. Their products are designed and produced in Italy, with a strong emphasis on craftsmanship, material quality, durability, and functional design.
Product Structure and Specialization
KWELL is not limited to a single category of accessories. Their portfolio is structured into several clearly defined segments:
- Cross Training equipment and strength accessories
- Functional Training lines (Performance, Executive, Smart, Outdoor)
- Revoring elastic training system
- Yoga & Pilates accessories
- Group Training equipment
- Customization services (Unik)
- Project & Design services for fitness centers
This structured ecosystem allows the brand to serve both professional facilities and serious individual users.
Functional Training Lines
Within functional training, KWELL differentiates its products into specific lines:
Performance – the top-tier functional line, focused on reinforced construction, advanced materials, and durability for demanding athletic environments.
Executive – high-end Italian-made products designed for facilities that prioritize quality, safety, and design, with international safety certifications valid in the EU and USA.
Smart – a more dynamic, color-oriented line designed for modern and social fitness environments.
Outdoor – equipment engineered for outdoor training conditions, with materials resistant to weather, temperature variations, and heavy use.
This segmentation demonstrates that KWELL approaches product development methodically rather than offering a generic accessory range.
Revoring: A Distinct System
One of KWELL’s most distinctive products is the Revoring system — a unique elastic and suspension-based training solution suitable for individual and group use. It combines elastic resistance with suspension principles, allowing a wide range of low-impact strength and mobility exercises.
Revoring is available in professional and home versions, and since 2017 it has been supported by its own training methodology through the Revoring Academy.
Why This Cooperation Makes Sense
Our decision to renew cooperation with KWELL is based on several factors:
- Proven Italian manufacturing and craftsmanship
- Structured product lines with clear positioning
- Durable materials designed for intensive use
- Experience serving professional fitness environments
- Possibility for product customization and project-based solutions
Having worked with KWELL previously, we are already familiar with the product quality and reliability in real training conditions.
